“Dear Mr. President”:The Institutionalization and Politicization of Public Opinion Mail in the White House
Brandon Rottinghaus looks at an important but untold story of the origins, adaptations, and utility of public opinion mail sent to the White House as a political tool. He concludes that the apparatus for gauging public opinion by the mail predates but largely mirrors the institutionalization of opinion polling in the West Wing and serves as a valuable measure of opinion for presidents interested in understanding and managing public opinion.
Skeletons in White House Closets: A Discussion of Modern Presidential Scandals , Scott J. Basinger and Brandon Rottinghaus
Managing the President's Message: The White House Communications Operation, Martha Joynt Kumar Reviewed by Brandon Rottinghaus
Saving the Reagan Presidency: Trust is the Coin of the Realm, David M. Abshire Reviewed by Brandon Rottinghaus
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