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Issue Ownership and Presidential Campaigning, 1952-2000
John R. Petrocik, WILLIAM L. BENOIT, and GLENN J. HANSEN analyze the nomination acceptance addresses and television advertising spots of presidential candidates from 1952 through 2000 in order to determine whether the candidates pursued issue-ownership strategies. The authors conclude that they did, that the issue emphases of the candidates are echoed by the weight that voters assign to those issues in their judgments about the candidates, and that the media may be less influential than the candidates themselves in priming the issue concerns of the voters.

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The Third Agenda in U.S. Presidential Debates: Debate Watch and Viewer Reactions, 1996–2004, Diana B. Carlin, Kelly M. McDonald, Tammy Vigil and Susan Buehler Reviewed by WILLIAM L. BENOIT

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