pp. 419-434
President Carter and the Press: Perspectives from White House Communications Advisers
Mark J. Rozell examines President Jimmy Carter's press image problem from the perspectives of the former president's own communications advisers. These advisers' candid assessments reveal that Carter's negative press image grew primarily from his failure to focus White House efforts on public relations and that this failure made difficult the achievement of many policy goals that Carter valued.
An Outsider in the White House: Jimmy Carter, His Advisors, and the Making of American Foreign Policy, Betty Glad Reviewed by Mark J. Rozell
Governor Reagan: His Rise to Power, Lou Cannon Reviewed by Mark J. Rozell
Second Coming: The Strategies of the New Christian Right, Mark J. Rozell and Clyde Wilcox
The Limits of White House Image Control, Mark J. Rozell
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