The Journal of Public and International Affairs
Published since 1886 by the Academy of Political Science
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pp. 653-673
Signaling Credibility: Electoral Strategy and New Labour in Britain
MARK WICKHAM-JONES looks at the development of the British Labour Party’s electoral strategy during the 1980s and 1990s. He challenges the view that the Party’s electoral recovery was a result of the adoption of a Downsian approach. Rather, he emphasizes the importance of the signals used by Labour to secure electoral credibility in the 1997 general election.
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